What's blocking people
GROUP advisor_result BY blocker
Cost is the #1 blocker — a third of everyone.
The VPN advisor · instrumented
Every answer teaches us something.
Run the advisor below. The Learning loop panel shows exactly what we capture, live — and the dashboard shows what it becomes across everyone.
The payoff
What 30 days of this teaches us
Illustrative — but this is exactly the shape of the data the loop produces. Each answer is one row.
The money insight: ready-to-buy visitors convert at 41%, but cost-blocked ones at just 8% — that's where we lose them. Action: cost-objection results should lead with the guarantee + a live discount, not the feature list.
Who converts, by objection
clicks GROUP BY adv_blocker → click-through
Cost-objection converts worst (8%) — the segment to fix.
Where they drop off
advisor_start → answer(step) → clicked /out
Biggest single drop is right after Q1 — worth shortening.
Budget = who's actually buying
GROUP advisor_result BY budget
28% are free-only — not monetizable; route to Proton, don't waste the pitch.
Concept — nothing is sent anywhere here (events log to the inspector + browser console). Production wiring: ops/advisor-instrumentation.md · client window.bowtie.track() for trends, /out→clicks D1 for the money truth. Numbers are illustrative.